Flower Parade Bollenstreek
Van der Valk Palace Hotel Noordwijk, along with Van der Valk Hotel Sassenheim - Leiden, Hotel Schiphol, and Hotel Haarlem, is a participant in the Flower Parade of the Bollenstreek. Our float is an eye-catcher, and we are proud to be part of this beautiful event!
The Flower Parade will take place on Saturday, April 12, 2025.
The Flower Parade of the Bollenstreek is the only parade in the world that consists of bulb flowers such as Hyacinths, Tulips, and Daffodils. It is also known as the 'Spring Face' due to the unique spring colors and scents it brings. The Flower Parade is a five-day spring flower festival that takes place in April and involves all bulb municipalities and the flower city of Haarlem in various parade activities.
Construction Days Flower Parade
Before the Flower Parade, hundreds of volunteers roll up their sleeves to create the most spectacular floats, and you can be part of it! Come to the construction days at JUB Holland in Noordwijkerhout and experience the magic of flower arranging up close. Don't miss it and come see how the floats are built on the following days:
- Wednesday, April 9, 2025 | 09:00-21:00
- Thursday, April 10, 2025 | 09:00-21:00
- Friday, April 11, 2025 | 09:00-12:00
Want to be there? Buy your tickets via the button below!
Flower Parade Stands
Every year, there are various stands available for the Flower Parade, where you can reserve seats. These stands are located in Noordwijkerhout (Friday evening), Noordwijk (within walking distance of our hotel), Voorhout, Lisse, Hillegom, and Sassenheim. At the stands, a speaker provides more information about the parade and the impressive floats that pass by. There are also toilet facilities and catering available at the stands, but it is wise to reserve seats in time as they are very popular!
Flower Parade Route
The highlight of the Flower Parade is on Saturday when the parade travels the 42-kilometer route from Noordwijk to Haarlem. The procession consists of about twenty floats and more than thirty luxury and special cars decorated with flowers! The official starting point is in front of our hotel.
The Flower Parade route for 2025 is as follows:
From 7:45 Assembly on Huis ter Duinstraat Nieuwe Zeeweg - Duinweg Noordwijk
9:00 Noordwijk (official starting point roundabout Picképlein, in front of our hotel)
11:00 Voorhout center, Jacoba van Beierenweg
11:50 Sassenheim stand, Rijksstraatweg 52
14:00 Sassenheim (departure after break from Partycentrum 'de Oude Tol')
14:30 Lisse-south stand, Heereweg 466
15:05 Lisse-inner stand, Heereweg 345
15:20 Lisse, town hall
15:45 Lisse, Keukenhof
17:00 Hillegom center
17:15 Hillegom stand, Hoofdstraat 18
18:00 Bennebroek, Rijksstraatweg
19:40 Bennebroek (departure after break from Linnaeshof)
20:00 Heemstede, entrance Groenendaal
21:30 Haarlem, Houtplein
22:00 Haarlem (Assembly Gedempte Oude Gracht - Nassaulaan)
Other Flower Parade Events
- Friday evening, April 11, 2025 • Light Parade
- Sunday, April 13, 2025 • Float Expo
More information about all activities organized around the Flower Parade and the route can be found on the Flower Parade of the Bollenstreek website.
Van der Valk and Flower Parade
Discover why this design is so close to our hearts. As a family business rooted in tradition, Van der Valk is more than just hospitality; it is an experience, a home away from home. Our float, a vibrant oasis of color and life, greeted you with majestic toucans - the symbols of our commitment to quality and service. Their colorful plumage reflects the diversity of our guests and staff, each unique but connected by shared values of hospitality and care. The floats form a lively canvas of encounters, where each color tells a story, and the warmth of connection and family feeling is palpable.
Book your stay
Staying overnight in Noordwijk
Looking for a hotel during the Flower Parade? Van der Valk Palace Hotel is the start of the Flower Parade. On Saturday the parade departs from the rondabout in front of the hotel, this means that on Friday evening you can admire the parade on the beautiful boulevard of Noordwijk. Book a hotel room and enjoy luxury and comfort after a day full of activities. You are most welcome with us!